WAYNE, N.J., Aug. 3 /PRNewswire/ -- August is the biggest birthday month of the year and Toys "R" Us is giving kids a new way to celebrate with Geoffrey's Birthday Club and the launch of http://www.Birthdaysrus.com , a fun and informative website to help make party planning easier. Geoffrey's Birthday Club is designed for kids up to age 10 with a simple enrollment process available on-line or in-store.

Geoffrey's Birthday Club offers an additional birthday celebration to make children's birthdays more memorable each year. The birthday celebration begins with a birthday card from Geoffrey with a savings card, redeemable at any Toys "R" Us. Upon request, everyone's favorite giraffe, Geoffrey, will call the birthday child with a personal "Happy Birthday" phone message. Plus, when birthday club members visit their local Toys "R" Us store during their birthday month, they will discover that Geoffrey has arranged for a few surprises! The birthday boy or girl will receive a birthday crown, mylar balloon, and will even get to use the decorated Birthday Club shopping cart. In-store announcements over the Toys "R" Us public address system will alert store associates and shoppers that there is someone celebrating a birthday today. Parents should sign up their birthday child at least eight to 10 weeks prior to their birthday in order to guarantee enrollment in the club.

In conjunction with the biggest birthday month of the year, the company is launching http://www.Birthdaysrus.com , an informative and fun website that provides parents and kids with a number of great resources and birthday activities. The convenient website features great party planning ideas, including popular party themes and related activities. The site also gives parents easy access to unique features like Geoffrey's Gift Guide, which highlights some of the hottest new toys for each age group. Kids can also log on to the site with a parent to print out invitations and birthday cards for friends and loved ones. In addition, club member's parents will receive a complimentary party planner with ideas on how to organize a great party for their child, as well as savings coupons for birthday gifts and supplies.

"We know that a child's birthday is an important milestone for parents and kids alike," said Amy Parker, Senior Vice President, Marketing, Toys "R" Us, U.S. "Geoffrey's Birthday Club is a wonderful way that Toys "R" Us can help parents provide a memorable birthday experience for their children."

About Toys "R" Us

Toys "R" Us, Inc., one of the world's leading retailers of toys, baby products and children's apparel, operates toy stores in the United States; international toy stores, including franchised and licensed stores; Babies "R" Us stores and Geoffrey stores. Toys "R" Us, Inc. currently sells merchandise through 1,473 stores worldwide: 680 toy stores in the United States; 583 international toy stores including licensed and franchise stores; 200 Babies "R" Us stores, and 4 Geoffrey stores. Toys "R" Us, Inc. also sells merchandise through it's Internet sites at http://www.toysrus.com , http://www.babiesrus.com , http://www.imaginarium.com and http://www.sportsrus.com . The company is in the process of closing its 6 remaining freestanding Kids "R" Us stores.

CONTACT:
Kelly Cullen
Toys "R" Us, Inc.
646-366-8822
1cullenk@toysrus.com